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1st Saturdays of Dirt

Come join us for some good dirt every first Saturday of the month. We did the first one last week and we are stoked to make this a regular ride. Next ride we anticipate having enough riders to have an A,B and C group. Regardless of how you ride we will make sure you...

Builds: The New S-Works Shiv

We had the pleasure of building and fitting the new S-works Shiv last week and wanted to share a couple thoughts about the experience. The bike came in the largest bike box we had ever seen, way bigger than an e-bike box. Part of the reason is that in the box is the...

The new Roubaix

The Roubaix has been one of our best bikes for the last 10 year serving a large part of our rider base. It may have been designed for pro racers flying over the famous cobbles of the Arenberg Forest but it translates perfectly for those of us that want all the...

ANGI Helmet Technology ~ Escape Responsibly

ANGi is an acronym for Angular and G-Force indicator. Several years ago Specialized bought a small electronic technology called Icedot that had developed a cool crash sensor for helmets that would notify your emergency contacts in the event of an impact. Specialized...

Women’s Power saddle with MIMIC technology

A new saddle was released today and it is addressing an issue that often goes unspoken. Bike shop conversations have gotten pretty personal over the years, particularly in the fit room, but many would never dream of bringing up something so seemingly personal. Issues...

Barnett Shoals Lane Reconfiguration

Coming up Nov. 6th the Mayor and Commission will vote in their regular meeting on the lane reconfiguration of Barnett Shoals. If you haven’t made it out the the east side of Athens lately the section of Barnett Shoals between College Station and Whitehall Rd....